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Superior digital customer experience for one of the leading shiatsu therapists in Finland, Helsinki

Nordic Shiatsu Centre offers shiatsu therapy, an authentic Japanese manual therapy aimed at improving one’s health and efficiency at work and in life. Francis Gamache, the only qualified shiatsu therapist in Finland, runs the clinic. He has worked in Finland since 2001 and has helped his clients to improve their health and well-being.

When Francis decided to open his own clinic he set out to create a positive and memorable experience for his clients by improving their customer journey on the website. He needed a trusted partner to realize this digital customer realization, and teamed up with Routa Digital. When clients visit Nordic Shiatsu Centre website nowadays, they are greeted with a modern design and a user-friendly interface that allows them to easily navigate the site and find the relevant information they are looking for.

The new Nordic Shiatsu Centre website offers:

  • An easy-to-use booking system that enables clients to book a session at a time that suits them. This improved the client experience because it reduced their waiting time and made it more convenient for them to book an appointment.
  • A mobile-responsive design to make the site more accessible from mobile devices such as smartphones and tablets. This ensures that users can easily access the content and functionalities on the site regardless of the device they’re using.

The new website has made a big difference to Francis’ business. By making it easy for clients to book online, the new site has helped to increase the conversion rate and improve the overall efficiency of the clinic. As a result, Francis has seen a significant increase in sales and inquiries and he looks forward to continued growth in the future.

Francis agrees that in today’s digital age, it’s important to have a website that reflects your business’s brand and values. He already had a website but what was missing was a website that offers a better online experience for its customers.  Plus, the existing site wasn’t mobile-friendly so people couldn’t easily access the site from their mobile device. To address these issues, Nordic Shiatsu Centre partnered with Routa Digital to build a digital experience that matches its brand identity and communicates its main values: quality of service and customer’s welfare.

“Working with Routa Digital for my website was a pleasant experience. The team was open, fast, and honest in their communication. We discussed at length what was expected and the result didn’t disappoint me at all. Routa Digital team is good at turning abstract ideas into practical designs. The project was delivered professionally. I would not hesitate to collaborate with Routa Digital once again in the future.”- Francis Gamache, Shiatsu Therapist, Nordic Shiatsu Centre

The team started by building the new website on WordPress, an open source content management system (CMS) that makes it easy for any business to manage its website content. Then the team worked with Francis to develop an effective SEO strategy that would help his site rank higher on Google search results pages and attract new customers. To improve the user experience, they added a booking system to help customers book appointments and make enquiries quickly and easily.