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Superior digital customer experience for one of the leading shiatsu therapist in Finland
When Francis Gamache, Finland’s only qualified shiatsu therapist, opened Nordic Shiatsu Centre, he aimed to enhance clients’ online experience. To achieve this, he partnered with Routa Digital to improve the customer journey on the website.
Business Objective

Nordic Shiatsu Centre offers shiatsu therapy, an authentic Japanese manual therapy aimed at improving one’s health and efficiency at work and in life.

Whether you are a startup, SME, or large enterprise, a modern website is the centrepiece of a comprehensive online presence that attracts, funnels, and converts your target audience into new customers. It allows businesses to establish their brand, improve customer engagement, and provide valuable analytics that can increase sales.

When NSC opened its first clinic, it set out to create a positive and memorable experience for its customers not only offline but online as well. However, its existing website was outdated, inefficient, and wasn’t mobile-friendly which hindered the number of conversions.

To address these issues, Nordic Shiatsu Centre partnered with Routa Digital to build a digital experience that matches its brand identity and communicates its main values: quality of service and customer welfare.

Modern and Responsive Website Design

Improved User Experience and Engagement

Efficient process for payments

“Working with Routa Digital for my website was a pleasant experience. The team was open, fast, and honest in their communication. We discussed at length what was expected and the result didn’t disappoint me at all. RD team is good at turning abstract ideas into practical designs. The project was delivered professionally. I would not hesitate to collaborate with Routa Digital once again in the future.”

– Francis Gamache, Owner, Nordic Shiatsu Centre

Solution Overview

Frictionless page experience: Our team of experts completely redesigned the Nordic Shiatsu Centre website with an SEO-friendly page design.

Mobile responsive design: We also made the website responsive and mobile-friendly to ensure that the website allows users to have a great user experience on all devices.

Easy-to-use appointment booking system: We created a custom appointment booking system with the most effective design and functionality so users could easily book appointments online without complex forms.

Business Impact

The new website has made a big difference to Nordic Shiatsu Centre’s business. By making it easy for clients to book online, the new site has helped to increase the conversion rate and improve the overall efficiency of the clinic. As a result, NSC has seen a significant increase in sales inquiries and looks forward to continued growth in the future.

Technology Stack

Technologies Used


  • Automation of financial payments using Stripe
  • Booking Platform

Technology Stack

Technologies Used


  • Automation of financial payments using Stripe
  • Booking Platform

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